| Platform |
Active Users (millions) |
Creation Date |
Primary Content Types |
Purpose |
| Facebook |
3,070 |
2004 |
Text updates, photos, videos, events |
Connecting people, sharing updates, and building communities |
| YouTube |
2,504 |
2005 |
Videos (pre-recorded, live streams) |
Sharing videos and consuming a variety of content |
| WhatsApp |
2,000 |
2009 |
Messages, photos, videos |
Instant messaging and group chats |
| Instagram |
2,000 |
2010 |
Photos, short videos, stories |
Sharing visual content and moments |
| TikTok |
1,582 |
2016 |
Short-form videos, live streams |
Creating and sharing entertaining, short-form videos |
| WeChat |
1,343 |
2011 |
Messages, mini-programs |
Communication, payments, and a wide range of integrated services |
| Messenger |
1,010 |
2011 |
Messages, voice/video chats |
Facebook’s standalone messaging app for connecting privately |
| Telegram |
950 |
2013 |
Messages, channels, documents |
Secure messaging and sharing large files |
| Snapchat |
800 |
2011 |
Photos, short videos, stories |
Sharing ephemeral photos and videos |
| Reddit |
500 |
2005 |
Text posts, links, photos, discussions |
Community-based discussions and sharing information |
| Pinterest |
498 |
2009 |
Images, infographics, GIFs |
Sharing and discovering visual inspiration and ideas |
| Threads |
275 |
2023 |
Text updates, photos, videos |
Instagram’s companion app for text-focused conversations |
| Mastodon |
10 |
2016 |
Text posts, photos, videos |
Decentralized, open-source microblogging |
| BeReal |
N/A |
2019 |
Photos |
Encourages users to share real, unfiltered moments in real time |
