Analyse GaryVee LinkedIn Strategy on January 2025

Gary Vaynerchuk, or Gary Vee, continues to dominate LinkedIn by using a multi-faceted content strategy tailored to engagement, relevance, and personal connection. In January 2025, his posts exhibited a strong focus on self-awareness, leadership, and actionable insights. This article will break down Gary Vee’s LinkedIn strategy and reveal how you can apply similar tactics to boost your own LinkedIn presence.

For this article I analyse gary vee post for one week from 27 january 2025 to 20 january 2025

category	title	date
video	How to build best team	27 jan
Quote	Stop being scared	27 jan
Post text	That thing is self-awareness.	27 jan
Video	Work ethic is a real ingredient..	26 jan
Quote	Cut out negativity	26 jan
quote	I believe best managers have caring	26 jan
Quote	Rejection shouldn’t stop you chase your dream	25 jan
Video	When you hold yourself accountable as a leader, it leads to solutions;	25 jan
Quote	Stop Trying to “play the part” ..	25 jan
Quote	“Micro-losses” need to be understood	25 jan
post image	Are you happy workflow	24 jan
Quote	Fall in love trying to win	24 jan
Video	Opinion about meeting duration	24 jan
Blog promotion	https://lnkd.in/gCeBeXfs who’s the grittiest person you know?	23 jan
Quote	It’s all about execution!	23 jan
Video	Is google search dying	23 jan
Quote	Don’t waste your days. Worrying about your years	23 jan
Quote	Do what you actually want	23 jan
LinkedIn live	QA	22 jan
Promote live	I’m about to go live on Whatnot at 9am!	22 jan
Post image text	If you’re in your 40s …	22 jan
Video	Some people’s skills don’t map to school systems …	22 jan
Promote live	We have another episode of my live Q&A show Tea with GaryVee!	22 jan
Carrousel	I cna’t let anybody down	21 jan
Quote	Try stuff	21 jan
Post image funny	Life is how you see it…	21 jan
Poll	Have you checked out my 47-Page social media marketing deck?	20 jan
quote	build sef esteem not entitlement	20 jan
post image personal	My high school report	20 jan

 

1. The Foundation: Variety of Content Formats

Gary Vee understands that LinkedIn audiences are diverse, and different formats appeal to different segments. In January 2025, his content mix included:

• Videos: Covering motivational advice, practical strategies, and thought-provoking ideas, like “Work ethic is a real ingredient” (January 26) and “When you hold yourself accountable as a leader, it leads to solutions” (January 25).
• Quotes: Gary Vee shared bite-sized, impactful quotes almost daily. These included actionable themes like “Stop being scared” (January 27) and “Rejection shouldn’t stop you from chasing your dream” (January 25).
• Text Posts: Short, sharp thoughts on topics like self-awareness (“That thing is self-awareness,” January 27) resonate with his audience and encourage discussions.
• Carousels and Images: Visual content, such as “Life is how you see it” (January 21) and humorous or personal posts like “My high school report” (January 20), add relatability to his profile.
• Poll Posts “Have you checked out my 47-Page social media marketing deck? ” (January 20)
• LinkedIn live 
• Promote blog article
• Promote other live

Key takeaway: Use a variety of content formats to engage different types of LinkedIn users. Blend video, text, and visual elements to create a dynamic feed.

2. Relatable and Personal Storytelling

Gary Vee thrives by sharing relatable, personal anecdotes. His January posts, like “My high school report” (January 20), emphasize vulnerability and authenticity, which fosters trust with his audience. This strategy works because people connect more deeply with personal stories than generic advice.

Key takeaway: Open up about your personal journey and struggles. Authenticity on LinkedIn builds stronger relationships and loyalty with your audience.

3. Consistent Posting Cadence

A quick glance at Gary’s January content calendar shows consistent daily posts, sometimes multiple times a day. By maintaining this cadence, he ensures his audience stays engaged and looks forward to his updates.

For example:

• January 23: Five posts, including quotes, videos, and blog promotions.
• January 26: Three posts, including motivational quotes and videos on work ethic.

Key takeaway: Consistency is key to building a strong LinkedIn presence. Plan your content calendar to keep your audience engaged regularly.

4. Value-Driven Content

Gary Vee’s LinkedIn strategy revolves around giving value to his audience. His content addresses practical challenges (e.g., “Some people’s skills don’t map to school systems…” January 22), motivation (“Fall in love trying to win,” January 24), and self-improvement (“Build self-esteem, not entitlement,” January 20).

Key takeaway: Focus on delivering value with every post. Whether it’s advice, inspiration, or practical tips, make sure your content improves your audience’s life.

5. Engagement-Centric Tactics

Gary Vee leverages engagement-driven features like polls and LinkedIn Live sessions. For example, he used a poll on January 20 to promote his “47-Page Social Media Marketing Deck” and encouraged interaction by asking his audience for their opinions. His live Q&A sessions on January 22 also created a sense of immediacy and connection.

Key takeaway: Encourage engagement by asking questions, running polls, and hosting live sessions. These tactics keep your audience active and invested in your content.

6. Promotions and Cross-Channel Synergy

Gary frequently cross-promotes his other platforms and content. On January 23, he shared a blog promotion link with a compelling question: “Who’s the grittiest person you know?” This drives LinkedIn traffic to his external content while keeping his audience engaged on the platform.

Key takeaway: Use LinkedIn as a hub to promote your content across multiple channels. Include clear CTAs to drive traffic and interaction.

7. The Power of Micro-Messages

Gary’s quotes, like “Micro-losses need to be understood” (January 25) and “Try stuff” (January 21), pack big ideas into small, digestible formats. These posts are perfect for LinkedIn’s scrolling audience, offering quick inspiration and prompting shares.

Key takeaway: Create micro-content that’s easy to read, share, and remember. Short posts with big ideas work well on LinkedIn.

Example post

Video

Text post

Quote

Personal post

Carrousel POST

Poll post

How to Apply Gary Vee’s LinkedIn Strategy to Your Profile

1. Diversify Your Content: Experiment with videos, quotes, text posts, and visual content to discover what resonates with your audience.
2. Stay Authentic: Share your personal experiences and lessons learned to build trust and relatability.
3. Post Consistently: Develop a content calendar and stick to a regular posting schedule.
4. Focus on Value: Offer actionable advice, inspiration, or resources to keep your audience coming back for more.
5. Engage Your Audience: Use polls, Q&A sessions, and open-ended questions to spark conversations.
6. Promote Strategically: Share your other content or channels while keeping your LinkedIn audience engaged.
7. Keep It Short and Impactful: Use quotes and quick insights to deliver your message effectively.

Gary Vee’s LinkedIn strategy for January 2025 highlights the importance of consistency, authenticity, and variety in building a strong presence. By following his approach, you can optimize your LinkedIn content to grow your audience, spark engagement, and build your personal brand.

Let us know in the comments: Which Gary Vee strategy will you try first? 🚀