The Best Time to Post on Threads in 2025

With the rapid growth of social media platforms, it has become essential for brands, influencers, and creators to maximize their reach and engagement on platforms like Threads, which has emerged as a major competitor to Twitter (now X.com). To achieve success on Threads, understanding the best time to post can make a world of difference in how far your content spreads.

In this blog post, we’ll explore the optimal posting times for Threads in 2025. From general guidelines to platform-specific insights, we will provide you with all the tools you need to create a strategic posting schedule that works for your audience.

Understanding the Threads Algorithm

Before diving into the best times to post on Threads, it’s crucial to understand how the platform’s algorithm works. While Threads shares similarities with other social media platforms, it also has unique aspects that influence how content is distributed.

Threads’ algorithm prioritizes user engagement, recency, and relevance. As with most social media platforms, the faster your post gains traction, the more likely it is to be shown to a broader audience. Unlike older platforms, where organic reach could be significant even after several hours or days, Threads emphasizes timeliness. If your post is engaging right away, it has a higher chance of being distributed to more users.

Moreover, Threads appears to favor content that sparks conversations, with the platform’s emphasis on discussions and replies. Therefore, if your post garners quick interactions, it is more likely to be recommended to other users, amplifying its reach.

General Best Times to Post on Threads

While there are no guarantees when it comes to social media success, research and industry data can provide a useful guide on the best times to post on Threads. Based on patterns observed across similar platforms like Instagram and Twitter, the following times have been identified as generally effective:

Weekdays (Monday to Friday)

During the workweek, users tend to be more engaged with social media during certain windows:

Morning (8 a.m. to 11 a.m.): During the morning hours, people check their phones right after waking up or during their commute. This window is particularly useful for grabbing their attention before they dive into their workday.
Lunch Break (12 p.m. to 1 p.m.): Lunchtime is another sweet spot, as people often take breaks and scroll through social media to stay updated.
Afternoon (3 p.m. to 4 p.m.): In the later afternoon, users are taking short breaks or are winding down from their workday, making it a great time for engagement.
Evening (6 p.m. to 8 p.m.): The early evening hours are another ideal time to post. People are generally winding down for the night and engaging with their social media platforms.

Weekend Activity (Saturday and Sunday)

Unlike weekdays, weekend activity tends to peak later in the morning and stretches into the afternoon. The overall volume of content being posted on weekends may be lower, but people tend to be more relaxed and active in their browsing:

Saturday and Sunday (9 a.m. to 2 p.m.): Weekends show increased engagement between 9 a.m. and 2 p.m. when users are free from work-related commitments and have more time to engage with content.

Industry-Specific Considerations for Threads

Different industries and niches can have different ideal posting times based on when their target audiences are most active. Understanding your audience and their habits can help you determine the best time to post.

1. News and Media

For news organizations or accounts sharing real-time updates, timing is everything. You want to be among the first to break news, and that often means posting as soon as events occur. In this case, it’s crucial to post as quickly as possible during high-traffic news cycles, typically around:

Morning (6 a.m. to 9 a.m.): During this window, news consumers are looking to catch up on the day’s biggest stories.

2. E-commerce and Retail

For e-commerce brands, the best time to post on Threads is often during the hours when people are most likely to be shopping or browsing for deals:

Mid-morning (10 a.m. to 12 p.m.): Customers are often searching for products online during this time.
Evening (6 p.m. to 8 p.m.): After work hours, users are more likely to engage in browsing and shopping.

3. Tech and Startups

For technology companies or startups, the best time to post on Threads is typically around when your audience is active online, often after business hours:

Afternoon (3 p.m. to 5 p.m.) and Evening (7 p.m. to 9 p.m.): As tech-savvy individuals often spend time online in the late afternoon or evening, these hours see the most interaction.

4. Entertainment and Sports

For sports and entertainment content, posting around major events or on game days is crucial. Users are most active when their favorite teams or celebrities are involved:

Before or during the event (1 p.m. to 5 p.m.): If it’s a sports game, for example, the best time to post is just before or during the event to capture the audience’s attention in real time.

How to Find the Best Time for Your Audience on Threads

Although general guidelines are helpful, the best time to post ultimately depends on your specific audience. Here’s how you can identify the ideal times to post for your particular followers:

1. Analyze Audience Behavior on Threads

Threads offers basic insights into the activity of your followers, which can help you track when they are most engaged. You can review how many interactions your posts are getting at various times of day and on different days of the week.

Look for patterns such as higher engagement levels during specific time frames.
Track the engagement of your posts over time to find out when your audience is most likely to engage.

2. Leverage Third-Party Analytics Tools

If you need more in-depth insights, third-party social media analytics tools like Hootsuite, Buffer, or Sprout Social can provide you with more detailed data about the best times to post on Threads. These tools can analyze audience behavior, suggest optimal posting times, and track content performance across multiple platforms.

3. Experiment with Posting Times

Start by posting at different times of the day and week. Track the results over a few weeks and adjust your strategy accordingly. This trial-and-error approach will give you a clearer understanding of when your specific audience is most active.

Types of Content and Their Best Times on Threads

In addition to general posting times, it’s important to recognize that different types of content may perform better at specific times:

1. Text-Based Posts

Text-based content (tweets, threads, and discussions) often performs better in the morning when users are just getting started with their day and are more likely to engage in a conversation or share thoughts.

Best time to post: 8 a.m. to 10 a.m. (during morning commutes and when people are waking up).

2. Image-Based Content

Visual content, such as images or infographics, generally performs better in the afternoon or evening when users have more time to scroll and engage with visually appealing posts.

Best time to post: 3 p.m. to 6 p.m.

3. Video Content

Video posts often require more attention, so users tend to engage with them when they have more free time, such as in the evening. Short-form videos might also perform well during mid-morning breaks.

Best time to post: 6 p.m. to 9 p.m. (evening relaxation time).

4. Interactive Content (Polls, Questions)

Polls, questions, and other engagement-based content are ideal during lunch breaks or early evening when users are more likely to engage with simple content.

Best time to post: 12 p.m. to 2 p.m. or 7 p.m. to 9 p.m.

Experiment and Track Results

The best times to post on Threads in 2025 are not set in stone. Every audience is unique, so it’s important to consistently experiment with different posting times, analyze the results, and adjust your schedule based on your findings. By leveraging the insights available on Threads and third-party analytics tools, you can create a posting strategy that aligns with your audience’s behavior and maximizes engagement.

Conclusion

Finding the best time to post on Threads is a dynamic process that requires an understanding of general trends, audience behavior, and content type. By following the guidelines provided in this post and using analytics to track your performance, you can fine-tune your posting schedule for maximum impact. In the fast-paced world of social media, staying on top of when your audience is most active is the key to boosting engagement and driving success on Threads.

Experiment with different times, monitor your analytics, and adjust your posting schedule as needed. Timing is crucial, but with the right strategy and approach, you’ll be well on your way to success on Threads.